You are doing some great work onboarding people. One marketing lesson I can give is focusing on what HIVE does instead of how it work. A person telling a car does not talk to you about the engineering behind it. You don't get to hear about the hardware architecture of a smartphone when buying one.
Focus on things such as free transactions, strong community, games and show them what people are earning. One of the biggest selling points will be censorship resistance. Nobody can take away your account.
Thanks for the extra input. Over here, protection of one's intellectual property is a thing. I'd talk more on content ownership as well compared to other social media all around.