Not what I said in that particular meeting but yes, that's what I think. I think Ads are one of the best way to realign incentives to make hive grow.
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Not what I said in that particular meeting but yes, that's what I think. I think Ads are one of the best way to realign incentives to make hive grow.
The problem with Hive is that the front ends can get paid for showing ads in fiat and they have no incentive to use this stream of income to boost the price of the token. The only way for ads to directly benefit the price of HIVE would be on-chain ads.
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On-chain ads can work, they already kind of exist in the form of promoted posts, it's just a matter of displaying those posts correctly. But it's not too hard to imagine a world where front ends display ads, then get paid in fiat, buy hive with it and give it to the authors who got the most pageviews.
First this creates obvious buy pressure and authors are incentivized to share their post outside of hive instead of inside of hive to whales. resulting in more outreach => more content creators / investors => higher coin price => more investors etc
Years ago I had mentioned the need/desire to have at least one but no more than two ad slots as part of the editor template. Before publishing a post I suggested having the ability to choose from ads located inside of an internal ad market of sorts that can only be accessed when inside the editor. Designed a basic business model inside my head where these ads first pay more for higher slots within the internal ad market, because those creating the ads would benefit from 'visibility'. Basically a long list of promoted posts I could add into my posts. If someone clicks on one it would be a vote for me plus I'd share in some sort of profit pool for hosting the ad. Members here create these ads. The logic was based around how there are far more ad slots if each post had one or two, rather than the tiny handful of slots located on something like the trending page. There's more to say about this. That's only the basic idea. Can't be executed properly with the information given here.
Now with these recurring payments I could expand on this idea further. I like the idea of choosing ads myself because I know my market better than anyone else. Consumers could also benefit in some way by clicking the ads I suppose, similar to curator rewards I guess. I'd have to think about this again. Been awhile. It all started when bidbots and paid votes were converting actual content into paid programming/advertisements. I thought that was silly because ads are typically tucked inside actual content. Also the paid vote system couldn't scale. If 100 people were all buying votes at the same time, vying for top trending slots, they'd be paying for about 5 minutes worth of time because the next 100 are right behind them. A business model that becomes useless the moment it can become as successful as it can possibly get was something that always got a chuckle out of me.
I might revisit this internal ad market idea again.
I think the Ad slots are a good way to advertise and promote new projects on Hive.
Something, which, we don’t have, that I am aware. This concept is interesting and it strikes me that we could think through variations on this also, the initial version would resemble banner ads on posts of authors with high engagement.
The second version could be well established authors hosting content of less well established authors on their blog to provide visibility and an audience.
It would be quite a departure from what we currently do, but would provide additional revenue to established authors, allow them to monetize their fame, and allow them to nurture new authors and help grow the community.
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Yeah, I mean, the sky is the limit with this model. Many use cases that extend well beyond classic banner ads that lead away from the platform. I personally prefer consumers locked into the platform as much as possible, rather than being led astray, since their eyes so valuable. PeakD has a couple promoted slots on the main trending page. I think we can do way better. Once I have a moment I might write something up then the community can brainstorm around it.
Thanks for the tip on the Trending Page Promoted Slots.
I think you make a very good point about keeping people in the ecosystem. I think in SEO terms they are called internal links. Links on your post that link back to other authors in Hive's posts. This spreads the attention around, but keeps the eyeballs in the community. Combining this idea of banner ads and internal links would produce Banner Ads which link people to similar posts within the community. I think Links in facebook woprk this way and prolong the time people spend surfing Facebook. This idea may be very useful and can be implemented without code changes. Just colorful banners which catch people's eye and induce them to click on a link.
Thanks for helping me think through this.
This is a great idea, should be on the chain and not only inside your head.
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It's documented on chain.
Makes sense.
I think so too, no matter what we might think, a stable sort of price brought by ad revenue and burning might push some of the developments we want to happen on hive.
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