BIG DATA - THE NEW ERA

Big Data the technology of a new world, which you all were carving for. Big Data refers to the massive volume or a large amount of data collected. Every day we produce a lot of data, such as emails, social media posts, online articles and videos, GPS signals, and more. This dataset is thus Big Data. Nowadays many people and corporations are being faced with a huge amount of data, and they need something which needs to process and navigate the data. Big data is like the process for large volumes of information with high standards and commuting means. These volumes of information or data are of interest to many sectors such as tourism, commerce, advertising, genetics, astronomy, or human resources. Big data can be considered as the new black gold of the digital age.

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And to manage Big Data, it is very important to collect, process, analyze the data, and take all the relevant actions following the analysis of this data.
Big Data is characterized by the 5Vs:
• Volume
• Velocity
• Variety
• Veracity
• Value

1) Volume

Volume is basically the information that is produced every second. As we can see in 2000, only 20% was digital data while the rest was analog. And with respect to that in 2015, 98% of the data is digital. This data is produced by personal computers, smartphones, tablets, and other devices.

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As we can see that every minute we produce:
• 200 million emails
• 30 billion instant messages
• 216000 photos on Instagram
• 270000 tweets

And most of this data is collected by two companies that are:
Google with Gmail, the Google search engine, Android and YouTube
Facebook with Instagram and WhatsApp

2) Velocity

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Velocity shows the speed of like in what time the development and deployment of new data were done.

3) Variety

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Variety shows the difference of data such as video, texts, voices, images, and others. And from all of this data, only 20% is structured data while 80% of this data is structured which is stored in relational data tables.

4) Veracity

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Veracity shows the credibility and reliability of the data collected. Since a large amount of data is collected someplace, so mostly all content is authentic. For example, on Twitter, some messages may contain technical inaccuracies, typographical errors, abbreviations, or familiar language.

5) Value

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Value is the profit which is earned from the use of Big Data. To see the large data we will see the two companies like Netflix and Uber which select the right data from the large mass of data.

Uber is an American organization that creates versatile applications to interface clients and drivers to complete transportation administrations.

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Uber gathers a gigantic measure of information from their portable application utilized by their drivers and clients, yet it doesn't simply gather its information, it gathers generally significant information that permits it to associate clients (buyers) and drivers (specialist organizations). Distinguishing the client's need (having a vehicle) and the geographic area of the client's need (searching for the client there) are the two pieces of information that permitted Uber to make the taxicabs out of date.

Netflix is an American organization that offers a stage for films and TV arrangements web-based on the web. In 2016, 71 million individuals utilized the Netflix real-time feature, these great many clients create information that will be gathered and broke down to all the more likely comprehend the propensities for watchers.

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The inclination of clients for this kind of film is the acceptable Netflix Data, which has set up a suggestion motor and watchwords for every TV arrangement. In light of what clients enjoyed the most, watchword based recommendations will be offered to clients.

In the future, Big Data can also be used in medical sectors by managing new treatments in the human field. It can also be used to manage natural disasters and also to manage the consequences of wars. Big Data will of course be used for commercial purposes such as targeting the best of customers for advertisers or offering better promotional offers.
Big Data is basically associated with artificial intelligence and machine learning, which allows predictions and forecasting and can be used in many factors like health, agriculture, community administration, and especially marketing.
That is why I think that Big Data will influence more and more our daily lives in the years to come.

And in the end thank you all for reading my blog, have a nice day all.