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¿How many times have you come to a store or a store that has a sign that says offers for a limited time? I think countless, the most likely is that from time to time fall into this advertising trap, what companies achieve with this is to click with your sense of urgency, the offer will end soon so it is better to take advantage, then no, the most probable thing is that it does not end soon or that it is not even a real offer, the company is lying to you and in the end you end up buying it. This is a very common psychological trick to make us buy something that sometimes we do not want or need, your mind sees it as something tempting and maybe it is, but you had not even programmed that purchase to your budget.

Do not hurry with the purchase, the offer is not the big thing and you do not need it, do not fall into the trap.

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If you are a person who cares about what you eat, it is most likely that when you go shopping, you start reading the product label to find out what it really contains, companies know this and will also do their best to convince you that Your product is the best. For example, in the nutritional table of the product it will not be at all strange that you will find many ingredients with very strange names, using the scientific name of the ingredient will make you not even care about what you are going to consume.

Another quite common trick is to add the word "ligth", "100% natural" or "sugar free" to certain products, do not get me wrong, it's not totally a lie, but most likely that cereal that says it will help to your defenses contain a minimum amount of vitamins that do not even contribute anything to your body, or maybe a product that says in large letters low in fat contains a large amount of sugars to add some flavor to that yogurt.

In the end it's all a word game and if you let yourself get carried away by some phrase on the labels you're almost certainly losing in this game.

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Surely you have wondered why foods look so different in their advertising images that when they are delivered to you, it is likely that the food you see on the screen is more attractive than what you will receive in return.

Companies know how much we trust what visual information tells us, that's why they take the necessary time to make the product's photo as spectacular as possible and for that they will use any trick they have at their disposal. , photo retouching, artificial coloring or even cotton, all to make photography capture your attention and you end up buying that hamburger. It is very likely that the burger in the photograph is not close to the one they give you, but in the end you keep falling into the trap.

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The story goes that when the first device for making homemade bread was introduced, the sales were disgusting, nobody wanted it and people were not interested, to solve this a brilliant mind thought that they would put on sale another device to manufacture homemade bread, only that this inflate the price, when they did this the sales of the first model began to grow, this advertising trick is known as "decoy effect."

A clear example is when you have to choose when buying coffee, let's say that in a hypothetical case you have two options: the small coffee that costs two dollars and the average that costs three with fifty, the most likely is that in this case it is you choose the small one that costs two dollars, the medium one seems very expensive and maybe you do not want so much coffee, but now there is another option, a coffee with a few ounces more than six dollars, now the medium sounds tempting, seeing this situation most likely you want the medium.

The decoy effect seeks to increase the sale of a product using as a strategy that the buyer compares the options it has and in the end choose exactly what the company suits.

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The times are very likely to find potatoes inside your favorite air bags, large companies especially those that sell candy usually use large bags to package their products, is similar to the point we talked about earlier. A bag of large potatoes is a visual attraction for the buyer only in this case you must understand that you are buying by grams and not by volume, but I am sure that if they made the bags a little more according to what the buyer is going to find inside of the packaging the sales would not be the same.

If you must have something, it's probably better not to get carried away by what your eyes tell you, be an intelligent buyer.

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