Threadcast link:
https://inleo.io/threads/view/khaleelkazi/re-leothreads-27317dqqx
Link to recording:
https://x.com/i/spaces/1nAJEpoAaPyGL
Speakers
@khaleelkazi @anomadsoul @scaredycatguide
DISCLAIMER: The following has been generated by AI (Claude-3) based on the publicly available recording of the livestream. Because the content is AI generated it may contain errors, so please keep that in mind when reading. Feel free to suggest corrections and/or add additional information/improvements in the comments. Read more: Introduction post for the AI Summaries project
InLeo Hits New Monthly Active User Record, Focuses on Aggressive Growth
In a recent Twitter/X space recording, the InLeo team provided an update on the platform's impressive growth metrics and shared details about upcoming feature releases aimed at accelerating user acquisition.
Reaching New Heights
The episode began with the team announcing that InLeo had set a new record for monthly active users (MAUs) in August 2023. The previous high of 1,650 MAUs was reached in September 2022, but InLeo surpassed that mark, closing out August with 1,712 active users - a 60-user increase.
This growth was driven primarily by a surge in content creators, with the platform nOW hosting over 1,230 active creators. This represents a new record, exceeding the previous high by 130 users. Meanwhile, the number of Threaders (those who primarily engage with and discuss content) sits at 1,050.
The team expressed excitement about these milestones, noting that InLeo is NOW starting September with its second-best trend of the year in terms of user growth. With the typically slower Sunday and Monday periods already behind them, the platform is on track to potentially break the August record in the current month.
Supercharging Growth with Referrals
A key focus for the team moving forward is leveraging InLeo's referral system to drive even more substantial growth. The platform recently updated its referral functionality to make it easier for users to earn rewards by sharing content beyond just signup links.
Now, users can share links to blog posts, shorts, and other content across the web, and if those links result in new signups within 30 days, the original sharer will earn the referral reward. This "cookie-based" approach is modeled after affiliate marketing systems, providing an incentive for the community to actively promote InLeo across various online platforms.
The team believes this updated referral system will "supercharge" user acquisition, as it aligns the interests of the community with the platform's growth goals. By empowering users to earn rewards for driving new signups, InLeo hopes to tap into the network effects of its engaged user base.
Ambitious Growth Targets
Looking ahead, the InLeo team has set an ambitious goal of doubling the platform's user base by the end of September, aiming to reach 3,500 monthly active users. This will require a significant effort from both the team and the community, but the team expressed confidence that it is an achievable target.
The referral system updates, combined with the platform's recent feature enhancements and the broader macro trends in the crypto space, have the team bullish on InLeo's growth potential. They believe the combination of a mature product, clear incentives for the community, and favorable market conditions will enable the platform to rapidly scale its user base in the coming months.
Decentralized Ad Platform on the Horizon
Another major initiative the team discussed was the upcoming launch of InLeo's native ad platform. Frustrated with the limitations and low payouts of previous ad network integrations, the team has built a custom, decentralized ad system that will give advertisers full control over their campaigns while also empowering the community to approve or deny ads through a voting process.
This ad platform, slated to go live by mid-September, will provide a new revenue stream for the InLeo ecosystem, with 100% of ad proceeds used to buy back and burn the platform's native LEO token. The team believes this will further align the interests of advertisers, content creators, and token holders, creating a virtuous cycle of growth and value accrual.
Overall, the InLeo team appears laser-focused on accelerating the platform's user acquisition and monetization efforts. By leveraging the community through an enhanced referral system and a decentralized ad platform, they aim to rapidly scale the user base and drive increased utility and value for the LEO token. The ambitious growth targets and innovative approaches discussed in this episode suggest that InLeo is poised for a breakout period in the months ahead.
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