I think advertising is what steemit is trying to avoid in the first place. We start allowing advertisers to push their posts up the rank and the platform goes to shit like the rest of the social media world.
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What's the reason for the "promote" button then?
Good question. I would assume for new users to get their articles they worked so hard on seen by a larger audience. I’m sure it wasn’t intended for spammy marketing or giant corporations to push their products into this space. I may be wrong.