Yeah, there's a huge range of approaches and some are far more invasive than others. It's definitely possible to do it in a way that won't bother people too much. I guess the worry is the slippery slope effect. We all know sites/apps whose advertising got increasingly invasive.
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Definitely, and the process of natural selection usually rears its head in circumstances like that. As long as the control of the type and amount of ads are dictated by individual users as opposed to the steemit platform, I think it's a great idea.