I've read the whole thing. From what I can tell it looks like their BOB token will be an ERC-20 token and most of the platform will be run on an Ethereum smart contract. Then it seems like the reviews themselves will be posted to the STEEM blockchain (and I'm guessing just using the STEEM token since there is zero mention of an SMT).
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It says the Bob's Repair Application will be built on the steem blockchain, not using the steem blockchain or a forked version of the steem blockchain, but on the steem blockchain. If that isn't an SMT I would be shocked.
It is strange, however there is absolutely no mention of an SMT anywhere in the whitepaper, and since it seems like they are planning on keeping the BOB token on Ethereum maybe they don't want to have two separate tokens?
I am not sure. It is a bit strange. Maybe @virtualgrowth can chime in here. He was also an advisor to Bob's Repair.
That would be awesome to hear from someone on the inside...
As far as i see it is just another ERC token and has nothing to do with Steem blockchain or SMT's. Maybe SMT's will be implemented as some form of the incentive in the future, but for now it's plain ERC20 ICO.
That doesnt necessarily have to mean its an SMT, just like existing applications run on Steem and are not SMTs. Think dtube, busy.org, etc. Granted they might become SMTs over time. Dtube already stated they will add one.