Not sure if it counts as a "use case", but I like the idea of being able to openly see how much money is spent in advertisement on the platform. In the long run, there might be a point where that marketing money covers the 5% yearly inflation that SP holders suffer. Tracking that should be interesting.
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Wow, if this would transform Steem from inflationary to deflationary blockchain.......... :) With big companies advertising budgets this seems to be quite possible, well thought man.