I've previously suggested to the team to do something like a $30 dollar starter pack with a spellbook + 5 in print packs. It gets a bit more complicated now that Rebellion is 50/50 split with the DAO and no discounts. The DAO does own vouchers and the team has some flexibility with what it charges for a spellbook though. I'd love to see a starter option with packs, however that looks. Every digital TCG I've played has a starter pack.
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