I'm pretty sure, that is for the aforementioned guilds, who pool their money or professional guilds from other games, who want to buy in and make splinterlands another e-sports game. That is pretty exciting to be honest.
I was very critical of the hush-hush deals and the lack of communication before. With this, I have no problem at all.
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I can't imagine e-sports being played for Splinterlands! Wild thought for sure. Splinterlands being as popular as DoTA would be cool lol