Any value coming from those other factors would come to be seen in rising usage. Lack of usage (despite plenty of time) is an indication that the perceived value from other factors is illusory.

Imagine a car company produced a brand new car, which was really popular on online forums, there was speculation on the company's stock and even dealers purchasing the car to sell, had great innovative ideas and features... but within 2 years nobody was buying the car to drive themselves. It would mean that the car wasn't really as good as they thought, it would mean they are missing something.