The way I see it, Zuckerberg is a pawn in a much bigger game that he can't control. It is surprising to see just how little emotion Mark possesses, I definitely get sociopathic vibes from him (at best), which are most likely psychopathic vibes.
This is why the memes are flying thick and fast, I believe Zuckerberg was once a real person and over the years has slowly become more and more robotic as he has become institutionalised.
The only thing that will come out of this is legislation disguised as protecting consumer data, but having dark undertones and giving the government more control over your data and nothing much else.