Aurum - Overview ICO

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Online auction of jewelry and watches with warranty service centers.

No matter how reliable and high-quality the product is, sooner or later there may be a need for their repair. From time to time, even the products of well-known global brands can fail. If in the case of conventional products, we can often refuse to repair, simply throwing it with garbage, then in case of breakage of precious products, no repairs can not be dispensed with. And it's not a fact that they can break down due to factory marriage, very often the fault of the people themselves. Torn chains, broken watches or dropped stones are the result of negligent attitude to their jewelry owners themselves. In this case, they have to resort to repairing their jewelry, because such expensive things no sane owner will not throw them away.

Therefore, business in the repair area is always in demand, especially for jewelry and precious products. Many manufacturers specializing in the production of jewelry due to high competition are forced to reduce the cost of their products to the detriment of its quality. Therefore, the demand for quality repair and maintenance of jewelry is constantly growing.

The jewelry market has continued to grow steadily in recent years, and demand is growing in most countries of the world. The share of the world's largest jewelry manufacturers does not exceed 12%, most of the production is concentrated in the hands of small local enterprises. But many experts predict the increase in the share of brands in the industry of expensive jewelry.

However, a new trend has emerged on the market, for example, expensive premium watches are being replaced by cheaper watches produced more often in South-East Asia. Because of the impossibility for many consumers to buy luxury goods, the lease and the secondary goods market have become in demand, for which expertise and service will be required.

Aurum is especially in demand in the field of expertise and independent evaluation. Current places of specialized services are located, as a rule, in shops and salons of certain brands that do not deal with servicing of products of other manufacturers.

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The main advantages of AURUM:

Service centers AURUM are located in shopping centers and places of mass congestion.
In Russia, the network has been operating since 2005.
In order to provide quality repair and customer service, AURUM has entered into partnership agreements with major brands.
The company has earned and operates international quality standards and criteria for improving the skills of its masters.

Today, the share of online jewelry sales is growing, including in the secondary market. The company seeks to take the maximum share in the verification of the authenticity of jewelry products and watchmaking.

At the moment, it is planned to create a new project Graphene Lab together with the service centers for repair and maintenance of jewelry products and watchmaking AurumAurum.services. It is planned to create an auction in the online mode and a special trading site on a blockchain with smart contracts.

All points involved in the repair and maintenance of watchmaking and jewelry are combined on the basis of a single platform, so only items that have passed the examination are exhibited for sale.
All products sold on the site automatically fall into the register and acquire electronic passports, which confirm their authenticity. Thanks to these passports, questions of trust among buyers and sellers are solved, including through the use of technology on blockchain Graphene.

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