- I've read somewhere that Hive's marketing is done by its members themselves, so a professional and paid marketing campaign wouldn't be necessary. I don't know if this is really good or bad, I think anything can happen. If a member or a group of members hire a company that specializes in marketing, it could be a good thing. After all, they have experience in this field and perhaps they know how to use the right and eye-catching elements to attract new people, so it could be a good thing.
- About a friend bringing people to Hive, that's a very interesting point, because it works practically anywhere. If a trusted friend recommends something that they've already been involved in and operating for some time, the tendency is for that person to at least give it a chance to understand how the thing they recommended works. This is the basis of trust and it's what can bring good results to Hive.
Just seems like the marketing that has been done already and much of the money spent has seen no return by on boarding users.. Maybe one day I will meet someone that found Hive at one of those conferences or by seeing the rally car but yet to happen.
From that point of view it really makes sense, it seems that a lot has been spent but the return hasn't been the best. I remember my friend @vaipraonde who, at this year's NFT Rio event (which took place in Rio de Janeiro, Brazil), managed to get a lot of people onboard, and I don't know if any of them have stayed with Hive since then, but I believe his spending was minimal, he simply went there and showed them what Hive was, helped with the first steps and that was it, people created accounts.
Hi. Yes, hive is not easy to retain new onboarders.
People are not used to write original content and ir require a lot of effort.
Maybe We have to focus on creators, not public in general.
All this discussion on rally car is valid and old. But remember that we vote for the proposals that drive hive forward or backwards