Hello @alaiza
These approaches are somewhat controversial, certainly organizations must design strategies to reach international markets, but without losing their local identity, and that is something that most companies are falling into, precisely losing their identity.
Best regards, be well.
Everything in this life is controversial, organizations and their strategies are also part of our lifestyles, it is true that losing local identity is part of the risk that any organization that wants to maximize its economic income must take. Thanks for reading.