Ugh!
Ship of Theseus aside--we eat this stuff. I'm really careful about what I (voluntarily) consume. If we really are what we eat, do we want to be 100-year-old grease?
Talk about a gimmick and lemmings....
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Now I wonder how the ship of Theseus tasted like 🙃
But yeah, probably a silly marketing gimmick with no truth behind it