Ya, I rolled the dice with it. But my thought is that this game will likely end up like crypto-kitties (as it is an ETH game) and like splinterlands (as it is a collection power game). I see it being successful. The 12 month lock on rewards is the draw back (as is ETH gas), but it likely will be set me up to at least get a good stable of rare aplha monsters before the masses flood in and moon the market. That is my hopes/speculation. My stake isn't locked up, so if everything goes to the moon in a few months, I can pull the plug on my farm and still have the rewards I farmed when the 12 months is up (or if I choose to use it in game when it goes live).
I read the whitepaper and looked at it pretty hard before I bought in... but like I said, I waited to pull the trigger and ILV was up ov er $200. I think there are a lot of ILV bulls joining the party.