Splinterlands has some amazing retention of their players tbh, I know many Gods Unchained players who still play @splinterlands daily but not so much GU anymore. So great job to them, only thing I'd wish is that the players were more aware of what accounts they had and what else they could do with them. If I had a hive for every GU player I onboarded who created a second account because he didn't know he already had a hive account through splinterlands... :p
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I've said many times that the various dapps ought to make people aware of other aspects of Hive. Splinterlands players could earn from posting as well as just socialising with other players, but you have to hunt around the site for any mention of Hive. If even 10% of them blogged it would make a difference.