It takes an extra effort of will for the 'woke' population to re-take-on layers of suppression in society in order to gradually lift the fear induced population from its hysterical fear dogma induced trance.
I see layers of information in regards to covid-19. There are those that are completely on one side and many others that are in the middle.
It becomes a war of compartmentalized information. To make the 'unwoke' into 'woke' their layer of ignorance must be re-empathized with and brought to the next layer of understanding out of their society induced malaise. This is baby steps to freedom.
Maybe there are fifty layers of information. (I make a guess for the sake of making a reference point).
Introducing a layer of raw truth outright to the someone that is completely ignorant results in polarization and a setback in their awakening. They will then set out to defend their wrong position, some more pro-active ones will even make an institution around the defending of their ignorance.
It is a long and hard road to bring that critical mass along for the ride in order to convert the greater mass of people in the population into 'woke' by default.
It requires understanding, empathy and hard work. We must be willing to put in the work in order to do it and do it properly - any anger and bias exposed on our part sets that date of mass awakening backward. The truth needs no dressing up.
This is why we must reduce all sensationalism and bias from all our media in order to reach even the most ignorant person.
We are not an elite club of truth-knowers - we cannot do this alone.
I expanded this reply into an entire post and spent the morning on it - here it is - https://peakd.com/hive-122315/@montycashmusic/unsensationalize-your-reporting-to-create-a-faster-collective-awakening#comments