I agree on that point, but I don't think it makes much difference. Most fight for left or right, few question the system. Even here on Hive you see them and they are only in it for the profits.
There are many millions of people who have enough of the puzzle pieces to make the most of hive as a freedom platform, but it is not being packaged correctly to draw them in. There are billions of web users, a vast number.. the challenge lies in communication!
Yes, I ran a digital marketing company for a few years and have been in the IT business for 25 years (plus coding for 15 years before that).
I created a Hive channel called @strategizer to discuss and share on the topic of marketing Hive, but after putting in a month or so of time towards research and seeking funding to do the job properly, I didn't get much of a response from the key stakeholders in the community and moved on.
Ultimately, the logic being used to direct Hive is flawed and not backed up by coherent logic or data. Truly knowing how to present and market products requires solid research and data driven decisions in place of opinion. This is not available for Hive, so we are only left with opinion. Having created my own social network prior to Steem existing and also having been involved in other social network startups, my view for Hive is that it needs to prioritise it's unique selling points in order to compete. These are censorship resistance and public ownership - which are the two features that are least promoted and even laughed at by key stakeholders here - which is a major red flag for me.
Carrying out proper market research is a somewhat costly thing to do and I don't have a regular income, so I can't really dedicate that much time to carrying that out. I also don't want to do that when the DHF is specifically for this purpose.
Unfortunately, business growth and marketing are areas that many people think they understand when they do not. It is common for board rooms in corporations to have meetings on this topic and for everyone to have competing views (opinions) and the only way to overcome this is through solid research and data - which is why Hive needs this so desperately.
At some point a trigger has to come to break this or Hive will die - however, it seems that the majority of people with power are developers who simply lack the experience in these areas to know any better.
Most of them are not tech savvy and are not aware of the real details of the information war that surrounds their daily life online. As a result, they just go where 'influencers' tell them to go, which seems to be a mixture of the 'truth' and 'freedom' platforms (which are really neither to a significant enough degree) - such as Mastadon, Nostr and a variety of other similar places.. plus also just end up using the censored platforms and being unhappy.
Are these “influencers” true freedom lovers or are they in it for the money? Would they promote Hive for its values if they know about it or do they have to be paid to do so?
What if we turn some hivers into influencers to do the work on Web2, instead of paying outsiders?
There are a variety of these people, ranging from people like Press For Truth and Derrick Broze - who do post on Hive, despite having been heavily downvoted in the past - through to people of all political persuasions who say they value freedom. Some are true freedom lovers and some are perhaps in it for the money. Some are deliberately placed agents whose job it is to direct people back into 'the matrix'.
In general, my conversations with such people have been limited in terms of their use because there are no decent educational materials for Hive - not even a single well made video to promote it. So they identify flaws in the system and often don't have anyone to direct them on how to overcome them. They have often also tried to use Hive and found it either too challenging or they have been heavily downvoted. They can generally put their energy to better use on even the more controlled networks, because the audiences are much larger and they have an idea of how to navigate the pitfalls.
Creating influencers in the truth movement is not a simple thing to do - it's far more effective to work with the people that the internet already trusts. Ultimately, if Hive can't onboard even the people who most naturally would value it - then that's a Hive problem and not much else.
Hive has never been marketed effectively and most people have neither heard of it or understand its benefits.
I agree on that point, but I don't think it makes much difference. Most fight for left or right, few question the system. Even here on Hive you see them and they are only in it for the profits.
There are many millions of people who have enough of the puzzle pieces to make the most of hive as a freedom platform, but it is not being packaged correctly to draw them in. There are billions of web users, a vast number.. the challenge lies in communication!
Sounds like you may have some good ideas to package Hive correctly?
Yes, I ran a digital marketing company for a few years and have been in the IT business for 25 years (plus coding for 15 years before that).
I created a Hive channel called @strategizer to discuss and share on the topic of marketing Hive, but after putting in a month or so of time towards research and seeking funding to do the job properly, I didn't get much of a response from the key stakeholders in the community and moved on.
Ultimately, the logic being used to direct Hive is flawed and not backed up by coherent logic or data. Truly knowing how to present and market products requires solid research and data driven decisions in place of opinion. This is not available for Hive, so we are only left with opinion. Having created my own social network prior to Steem existing and also having been involved in other social network startups, my view for Hive is that it needs to prioritise it's unique selling points in order to compete. These are censorship resistance and public ownership - which are the two features that are least promoted and even laughed at by key stakeholders here - which is a major red flag for me.
Hmmm. Thanks for the reply. Any chance you would go ahead and implement your ideas without DAO funding?
Carrying out proper market research is a somewhat costly thing to do and I don't have a regular income, so I can't really dedicate that much time to carrying that out. I also don't want to do that when the DHF is specifically for this purpose.
Unfortunately, business growth and marketing are areas that many people think they understand when they do not. It is common for board rooms in corporations to have meetings on this topic and for everyone to have competing views (opinions) and the only way to overcome this is through solid research and data - which is why Hive needs this so desperately.
At some point a trigger has to come to break this or Hive will die - however, it seems that the majority of people with power are developers who simply lack the experience in these areas to know any better.
Yes it is true, but where do they mostly interact?
Most of them are not tech savvy and are not aware of the real details of the information war that surrounds their daily life online. As a result, they just go where 'influencers' tell them to go, which seems to be a mixture of the 'truth' and 'freedom' platforms (which are really neither to a significant enough degree) - such as Mastadon, Nostr and a variety of other similar places.. plus also just end up using the censored platforms and being unhappy.
Are these “influencers” true freedom lovers or are they in it for the money? Would they promote Hive for its values if they know about it or do they have to be paid to do so?
What if we turn some hivers into influencers to do the work on Web2, instead of paying outsiders?
There are a variety of these people, ranging from people like Press For Truth and Derrick Broze - who do post on Hive, despite having been heavily downvoted in the past - through to people of all political persuasions who say they value freedom. Some are true freedom lovers and some are perhaps in it for the money. Some are deliberately placed agents whose job it is to direct people back into 'the matrix'.
In general, my conversations with such people have been limited in terms of their use because there are no decent educational materials for Hive - not even a single well made video to promote it. So they identify flaws in the system and often don't have anyone to direct them on how to overcome them. They have often also tried to use Hive and found it either too challenging or they have been heavily downvoted. They can generally put their energy to better use on even the more controlled networks, because the audiences are much larger and they have an idea of how to navigate the pitfalls.
Creating influencers in the truth movement is not a simple thing to do - it's far more effective to work with the people that the internet already trusts. Ultimately, if Hive can't onboard even the people who most naturally would value it - then that's a Hive problem and not much else.