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The film is correct and presents an easy-to-follow plot, moving away from the current trend in this genre of including multiple twists that tend to confuse the average viewer.
However, the characters are poorly developed, which makes it difficult to make an emotional connection with them. The action scenes are fairly standard, with typical choreography and conventional camera shooting.
The soundtrack is good, following the current fashion with low, vibrant and prolonged sounds for the action sequences, as well as including contemporary songs in the transitions, something uncommon. There is also an inclusion of the classic American theme song.
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The film resorts to Russian and spy stereotypes, and the humor is subdued, focused almost entirely on the same joke about Agent Romanov's “posing”.
There is a clear feminist bent, although, in my opinion, without falling into excess or provoking embarrassment. At first, by focusing on Scarlett's butt and cleavage, I feared that the sexualization of the character would be abused, but in the end it remains a superficial attempt, which leads me to think that perhaps it was a decision of the actress rather than of the production.
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On the negative side, I feel that the constant mention of the Avengers (yes, we already know that Black Widow is an Avenger) reflects a lack of confidence on the part of the director and screenwriters.
I wonder why they don't focus more on creating their own movie instead of making continual references to the Avengers to get the audience's attention. This strikes me as a matter of dignity.
All in all, the movie is entertaining and goes by quickly, which leads me to rate it positively. I wouldn't call it bad because I don't think the director was trying to create something memorable. His goal seems to have been exactly what he achieved: a simple, basic and straightforward action film, without pretension or fanfare.