Easy might be stretching it just a little. Im sure some lucky few hit it big instantly with their posts but for most people its all about time and effort to make any gains at all.
With that said i love it and lots of other people do too. Its great to be able to build a following and share what you love doing. Any money is a bonus in the short term and hopefully in the long term a lot steadier. Hopefully the site keeps building and we will be able to see some big gains in the future.
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Have a look at our Guild. With a modest amount to invest into your own steem power you can boost your posts immediately with or without a following. In a month or two with elbow grease it can pay off.