why such little marketing has been invested into it
They want the product to be fully finished and ready beforehand.
They will target businesses only (whose contrary to private persons, have money and knowledge), so their marketing will certainly not be perceived by the mainstream people.
I was hoping that was the case, I like the fact it has been able to get where it is with the minimal marketing, shows potential! Thanks again for the great post and for taking the time to reply to my message!