Cryptocurrency-related companies are getting more clever when it comes to advertising, and it appears as though eToro is looking to a fantasy drama television series for some support. There are few TV shows as popular as HBO’s Game of Thrones, which is no stranger to breaking records in terms of viewership. It appears as though cryptocurrency exchange and mobile wallet eToro is looking to capitalize on its popularity by utilizing one of its actors, Kristian Nairn, in its advertisements. The integration of his well-known character is done quite well -
The comedic commercials take advantage of the similarity in sound between Nairn’s character, “Hodor”, and “HODL.” “HODL” is a common cryptocurrency saying that stems form a simple misspelling and currently stands for “Hold On For Dear Life”, referring to the idea of holding cryptocurrencies as a long-term investment and not being phased by short-term instability. Nairn also appears in an additional advertisement to explain the term to viewers.
Name: eToro's HODL Ad
Website: https://www.etoro.com/
VIdeo Link: Link
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