I feel like general users don’t really care about concepts like immutability or decentralization, or even try to understand them. They care about user-friendly applications that are easy to use. So, I guess Hive's success might depend on the applications built on top of it, such as the one you're working on.
Also, the name "Hive" might not have been a very good idea. If we search "hive price today" on Google, it just returns some other company. 😁
Nevertheless Hive is such an amazing community driven platform. Never seen anything like it.