As an affiliate marketer I like affiliate programs so I'm biased, however Binance is simply an exchange and they want to get the word out, with Bitconnect essentially being a ponzi scheme it was like hey bring in more suckers and we'll pay you.
I agree I think the Binance affiliate program will go away but not because of reputational harm but more so just because they don't need affilaites, they're growing super fast and don't need to pay people to get the word out. Heck they've already dropped the affiliate payout from 50% to 20% so soon enough it will go away entirely.
What's your thoughts on Kucoin token? It's dirt cheap today thinking about picking some up. I'm not a fan of the exchange myself but know that many others are. They also have an affiliate program
Kucoin has MLM attached to its affiliate program. Its a good start as most MLM companies are but for long term, I'd rather pick Binance. I like Kyber Network (kyber.network) you can check it out. And love to hear from you if you make a review.