Normally, mainstream media bitcoin stories cover one recent price move or event then finish up with a boilerplate 'what is bitcoin' paragraph. This Bloomberg article covers a range of topics such as: safety, scaling, rival currencies, government recognition, and bubbles. I'd say this is a sign that Bloomberg is getting a bit more serious about bitcoin and is trying to be more informative.
There's also a video update from Japan that covers stuff from there that's already been in the news.
