Another interesting thing to consider taken directly from https://electrum.org/bcc.txt:
"About Electrum Cash
The name "Electrum" has been visible on bitcoincash.org and
electrumcash.org, with a modified version of our logo. The use of our
name and logo constitutes a trademark infringement.
We have never enforced our trademark against altcoin versions of
Electrum (such as Litecoin, etc), because we consider that users of
these altcoins are well aware of the distinction between Bitcoin and
their coin, and that they cannot be harmed by that confusion. However,
we do not agree with the use of the Electrum name in the context of a
Bitcoin fork, because it suggests that we endorse that fork, and that
we also endorse that wallet.
We reserve ourselves the right to use the name Electrum for a Bitcoin
Cash wallet, should we decide to publish one in the future."
Rebranding takes lots of effort, but it seems to be work-in-progress - admittedly it's bad now as one can easily start up electron-cash, forget about it, and later believe it's actually electrum running - or vice-versa - but anyway, I would give the electron-cash dudes some slack here. The improper rebranding is obviously not due to bad faith. As for me, electron-cash seems to be the easiest way for me to move my bitcoin cash to the exchanges post-fork.
That's why they renamed it to Electron.
thats pretty much worse then just plain copying the name. as if this doesnt confuse people.