Introduction

Business analysis is a research tool for analyzing the positive and negative aspects of projects. I like to perform a business analysis of cryptocurrency projects in order to gauge my expectations for a successful in the project.

In this article, I will be using the SWOT analysis business tool to perform a business analysis of the Bluenote decentralized project that I introduced in the previous article.

SWOT Analysis

SWOT is an acronym for Strength, Weakness, Opportunity, and Threat. This is a tool I will be using to highlight the positive and negative aspects of this project

Bluenote protocol offers the leading blockchain solution to eradicating harmful emissions in the world today.

Strength

The major strengths of the bluenote project are that unlike a lot of other blockchain projects, its protocol doesn't have to wait until its dedicated hardware and software gets developed, it can simply be integrated into existing hardware and software already existing in commercial buildings. This comes in forms of DDC and smart meters.

So many decentralized projects get stuck in the production phase but with bluenote, this would not be the case.

Weakness

The major weakness that this platform has is in its acceptance by real estate giants who already have a lot of commercial buildings all over the world chances are they already have forms of making the energy-based analysis based of their assets due to the vast array of data they have access from their collection of buildings. These giants are more likely to hold back from sharing their data with their competitors unless they value savings the planet more than their competition.

Opportunities

The opportunities that bluenote provides are enormous. Bluenote not only helps to put global warming in check through the reduction of greenhouse gas emissions from building around the world.

Bluenote also opens up a whole world of financial opportunities through its decentralized marketplace. with the size of the professionally managed global real estate market which previously stood at $8.5 trillion in 2017 rising by 15% from the $7.4 trillion in the year before, according to statistics.

This is an industry growing rapidly and bluenote is already in the works vendors who will be creating both the hardware and software that these buildings are going to be using when they start adopting bluenote protocol.

Building of complex hardware and software like; Automation System Server, Energy Management System, and Financial Management Software are projects already taken on by the bluenote team in collaboration with dedicated vendors, however, the open source nature of this ecosystem means that independent vendors, creators, and developers can add to this and keep growing the ecosystem.

Its direct advantages will be;

Bluenote will have a direct effect on reducing carbon emissions from buildings to near zero levels
Bluenote makes buildings more profitable investments for building owners and investors through reduced and more efficient energy expenditure.

Threat

The major threat that bluenote faces will come in the form of tech giants who also have real estate ties. A big example is Samsung who is a real estate giant in Japan.

This is, however, not really a threat because bluenote is the major pacesetter in this industry, already with years of planning work invested in this platform.

Bluenote offers a decentralized solution to energy efficiency in the question to save the world from global warming which means more companies trying to do the same thing will promote collaboration and bring this vision to reality quicker.

Conclusion

The Bluenote project is revolutionary and after this analysis, I can deduce that the positive strengths and opportunities outweigh the negatives of the project. Bluenote has enormous potential and this is a project that is also going to set the pace for other projects centralized or decentralized with the goal of fighting global warming.

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