AirPods was criticized by the general media at the beginning. People is not optimistic about the shape of the odd products. Few people expected such a huge success of it.
Media have never imagined the unbelievable popularity of this wireless headphone with an odd shape. According to Slice Intelligence data, 75% of revenue of online sales of headphones is from wireless headset. And Apple's AirPods takes 26% from all wireless headphones. At the same time AirPods has taken the first place from its competitor Beats. But Beats is also a product from Apple, so Apple has taken 40% of total revenue from the wireless headset market.
Ironically, all the media predicted Super Mario Run, the first game that Nintendo cooperated with Apple, would be a great success. Unfortunately, this popular mobile game is a poor Waterloo. Apple has driven 60 million downloads to Super Mario Run but made only a small fraction of revenue compared to other success mobile games. The last hope of this game is its upcoming Android version(Super Mario Run Apk).
Although Apple did not disclose AirPods sales, but Cook had said AirPods has been a great success. It seems Apple has made another success hit, in addition to mobile phones, computers, tablet and smart wear, even the headset industry. Of course, Apple's continuous success is benefiting from its huge fans.