A rational analysis should be devoid of passionate perspective. When I lost everything I'd ever owned, every time it was because failure was not an option. When failure is not an option, it is sometimes the only possibility. I know a guy who had every penny of his life savings in Kmart. When I heard this I immediately recommended diversification, which he pooh poohed so hard I haven't spoken with him since. I should oughta stop by and see how he's doing. Last I heard Kmart still had two stores in America. I hope he's doing better than Kmart.