Why I Think Peakd, Hive.blog, 3Speak and Dapplr Should Adopt The Hiveonboard Referral Program Soon

While discussing the hiveonboard.com Referral Program, I keep asking the question, “When will a Hive dApp integrate the hiveonboard Referral Program?”

Let’s talk a little about why this referral program is exactly what is needed right now, and let’s start with understanding how the referral system works.

Hiveonboard is a new system that allows anyone to create a free Hive account in minutes, with no delay. It uses a phone verification system to reduce fraud and fake accounts. It’s easy, quick, and straightforward to use. The feedback so far from new users has been very good.

Hiveonboard also contains a Learn Section with infographics that help new users quickly understand some basics in Hive. I created the large infographic with the Hive Power explanation as seen below:

(you can share this infographic on social media and Hive posts)

This was done on a voluntary basis, because I believe that Hiveonboard is the solution that Hive most needs right now.

Now Let’s look at the referral system in detail.

The best thing about Hiveonboard is the fact that anyone can create his/her own personal referral link, and then track the actions of the new people s/he onboards.

🤠 Get your personal referral link: go to https://hiveonboard.com/what-is-hive and type in your Hive account. That will give your personal referral link.

Official Referral Program post by @roomservice: https://peakd.com/hiveonboard/@hiveonboard/new-features-available-referral-support-notification-bot-and-api

🐣 Get your new referrals tracking page: go to https://hiveonboard.com/what-is-hive and type in your Hive account. That will give your tracking dashboard where you can see who has posted, who has set their profile photo and how much HP and RC each user has.

Official Referral Tracking Dashboard post by @roomservice: https://peakd.com/hive/@hiveonboard/feature-update-hive-referral-tracker

Ok, now that you have an overview of the Hiveonboard referral program, let’s discuss how the beneficiary system works with this (this system has not yet been adopted by any of the dApps like Peakd, Hive.blog or Dapplr).

For every new user you would onboard, you would receive 3% of the rewards that this new user generates. Also, the dApp would receive 1% and the Hiveonboard provider would receive 1%. These beneficiary rewards could be changed by the user once they start learning the Hive ecosystem better, so there is no guarantee that you will always get a beneficiary 3% reward going forward. But it’s a start in the right direction for sure. Advanced users are a very low percentage of Hive users, imo.

Let’s talk about human incentives and the reality of onboarding new users right now, without the 3% beneficiary rewards. I’ll talk from own experiences, as I have been using the Hiveonboard referral program since the 26th of May. I have been delegating 5 HP for every new user who signs up with the @hivepeople referral link. Once the user gets their own HP, or a friend delegates to them, I remove the 5 HP.

Here are the stats from the @hivepeople account which you can view here: https://hiveonboard.com/referrals/hivepeople

Number of new users who joined with @hivepeople referral link: 24

Number of referred users who wrote a post or comment: 13

Total amount of HP delegated to new users: 115 HP

As you can see from the above data, onboarding new users right now is a losing money operation. If I was to start a campaign and onboard significantly more new users, it's possible that I might run out of HP to delegate. Success of onboarding now has a fear of not having enough HP to delegate attached to it, and no beneficiary rewards either. These are negative incentives.

This is because no dApps have yet adopted the Hiveonboard referral program, that would give us, the ones who refer new users a 3% beneficiary reward. As it is right now, there is zero beneficiary rewards for onboarding new people.

In fact, the incentives are currently misaligned and stacked against people who refer a lot of new users and who delegate HP to new users. This is the opposite of what should be happening.

Let me make it really clear.

Without a positive incentive, why would anyone on Hive make a good effort to onboard new people?

Let’s face, they won’t.

I've had some really active Hivers even tell me this recently. They are not pushing for onboarding new people because there is no incentive to do so. The thing is, the referral program is already built, we are just waiting for the dapps to adopt it. That is why I am writing this post. I am ready to do more onoboarding once a dapp adopts the Hiveonboard referral program. I would prefer it to be peakd, because that is the most used site for me personally.

Now, what if a 3% beneficiary reward existed with every new person you onboard? How would that affect influencers to onboard new people?

I think we all know the answer.

Onboarding new users is an art form. Many people don't really enjoy it, but some of us do like doing this work, and enjoy checking up on new people to find ways to help them.

If you are a Hive Dapp owner, (@asgarth, @theycallmedan,others) let us know if you are planning to adopt the Hiveonboard referral program and what timeframe. We have some decent marketing initiatives in the works, but until this is adopted, it's not worth doing.

Imagine influencers like @coruscate and others who have large followings. We could help them create a Hive onboarding campaign that brings in real results, and which they would have an interest in doing, due to the 3% beneficiary rewards.

And we could help them onboard new people, by checking on their referral tracking dashboard, too.

As a reminder, Hiveonboard.com was built by @roomservice.

Thanks for reading,
Hivepeople

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