What is Hive Creators?

Hive Creators is a Web3 marketing project that promotes the Hive blockchain brand. From graphic design to events. From social media management to the creation of blockchain tools.

What problem exists on Hive and how do we solve it?

One of Hive's main challenges is creating value through growth and marketing strategies because there is no CEO who can build a dedicated team for marketing. Hiring a marketing agency on an ongoing basis is very expensive, and Hive's current business model is unsuitable for large marketing budgets.

Hive projects that are being created also need a growth plan and do not have the resources to create branding and communication strategies that connect with their target audience.

This is why we focus on marketing to provide valuable services to Hive and generate important benefits to the ecosystem. We aim to become a relevant leading player in the Web3 marketing space and help establish HIVE as a premier blockchain for decentralized applications and communities.

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What are we doing?

Adjustment and creation of workflows: We have had to create processes that allow us to collaborate with different communities and projects.

It is worth noting that in 2022 we were focused on the creative side, and this year we will expand into other areas.

Work carried out by Hive Creators in 2022

Graphic design and marketing:

For Events

• We have contributed to more than 50 events related to Hive. We have done marketing and graphic design work.
• Build presentations for speakers to discuss Hive for events such as Caracas Blockchain Week.
• Digital resources (Brochures, Ebook...) to introduce Hive to projects.

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Images of some digital resources we've made:

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Social media management

We have developed a visual identity and brand book to help Hive on social media. Our strategy focuses on simplicity and elegance, with a strong focus on consistency and coherence. This creates a brand image that is easily recognizable and appealing to its target audience.

We have also created a brand book with a style guide, tone of voice, and content. This will help Hive maintain a consistent voice on its social media.

In short, these initiatives will help Hive give a professional and trustworthy image on social media, which will attract and retain followers and help the brand grow.

It should be noted that we are currently under renovation.

We have worked with @hiveblocks-es, Hive's Spanish-language Twitter and Instagram account, to reach Spanish-speaking audiences. We are working hard to improve Hiveblocks_es online presence on social media through an engaging and informative content strategy.

Account's growth 2022:

Recently, we have taken on the major challenge of developing a content strategy for Hiveblocks globally on Instagram. We are dedicating our efforts to creating a solid and engaging online presence for Hiveblocks on this social network.

It is a big challenge to grow in social media, especially in a new space like cryptocurrency, blockchain, and web3. However, we are committed to doing everything we can to make it happen and are excited to see the results as our content strategy takes shape.

Hive's Instagram Account

Account's growth:

Retribution of funds from our first proposal in 2022 (financial evaluation)

It has been a great challenge for us to manage 18,000 HBD for eight months while managing various events and creative activities. However, thanks to this, we adjusted our strategy during the execution of our main activities.

Reducing the budget for planned face-to-face events

Thanks to our adaptability and flexibility, we could take advantage of the budget reduction for planned face-to-face events and focus on sponsoring and collaborating on more digital and online events.

We also apply funding reduction for Ads and distribute them in:

• Create presentations on Hive for online or face-to-face events.
• Very useful Infographics.
• Organizing online events.
• Elaboration of marketing strategies for some events.

**Funds for license payments

Currently, we use different licenses (Adobe Suite) to create social media content, and the cost is over $60. We have also acquired some licenses of other software to help us facilitate our work.

HBD on Saving

The 20% APR of the HBDs that we entered in saving allowed us to cover different activities such as:

• Payment to creators and collaborators.
• Sponsorship of in-person and digital events.
• Payment servers for websites such as whyhive.co

Something unplanned:

Purchase of equipment. During the activity, we were obliged to acquire equipment or work tools to offer better digital products and cover different activities such as RAM, presentation pointers, and laptops accessories.

About Hive Creators

Current Activities:

• Increasing our presence in social media as marketing projects in Web3, from a creative point of view.
• Implementation of multichannel strategies.
• New marketing strategies to position Hive as a Web3 blockchain.
• Increase traffic to hive.io and whyhive.co through SEO strategies.
• Implementing growth strategies to increase the acquisition of users, companies, and individual investors.

Considerations for working in this new stage:

• All activities and elements that we support or carry out must have quantitative and qualitative impacts.
• Expand collaborations for creatives to generate more opportunities.
• Generate brand validation.
• Generate attraction to the Hive blockchain ecosystem.
• Generate activation and resurrection for active and non-active users.

As a project, we want to improve in:

• Generating reports frequently and being more transparent.
• Execution times of key activities such as delivering a design on time.
• Involve more talents from the community to generate micro-jobs.

Funds sent by Value Plan to start up some activities

We have received 24,130 HBD from the recent Value Plan proposal to keep them active with graphic design work for social media and events and to be able to execute the marketing strategies we have been planning.

We believe that by Q2, we will launch a new proposal for DHF to cover Q3 and Q4.

Upcoming Posts

• We will give more details about the events we promoted in 2023 AND what we learned.
• Work strategy for 2023 and current budget

More details about works by Hive Creators:

Events

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In summary, we have managed to adapt and overcome the economic challenges, adjusting our strategy and focusing on sponsoring and collaborating in more digital and online events, as well as creating presentations, infographics, online events, and marketing strategies. We thank you for your time and invite you to leave your comments and suggestions to continue improving our financial and creative management.

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Why Hive Creators?

We want to support with marketing work the Hive blockchain's growth and contribute to brands in the Hive ecosystem to adapt and take the first steps to generate strategies that connect with their business objectives.