When it comes to creating content on the Hive blockchain or any blogging platform for that matter, one of the most important things to consider is keyword research. Keyword research is the process of identifying the words and phrases that people are searching for in order to find the content they're wanting to consume. By understanding what people are searching for, you can create content that is more likely to be found by those who are looking for it.
Why is keyword research important on the Hive blockchain?
The Hive blockchain is a decentralized platform that allows users to create and share content, including blog posts, videos, and images. However, with so much content being created and shared on the platform, it can be difficult to make sure that your content is being seen by the right people. That's where keyword research comes in.
By identifying the keywords and phrases that people are searching for, you can create content that is more likely to be found by those who are looking for it. This means that your content will be more likely to be seen by the people who are most likely to be interested in it. This can help to increase engagement with your content and can also help to drive more traffic to your blog, which builds your reputation on the blockchain, as well as your wallet!
How to do keyword research for your blog
There are a few different ways to do keyword research for your blog on Hive. One of the most popular methods is to use a keyword research tool. These tools allow you to enter a word or phrase and see how many people are searching for it, as well as related keywords and phrases. Some popular keyword research tools include Google Keyword Planner, SEMrush, and Ahrefs.
Another way to do keyword research is to simply use Google and start typing in keywords related to your niche, and see what suggestions Google gives you. This can give you an idea of what people are searching for and what keywords you should be targeting in your content.
You can also use the Hive blockchain's own search function to see what keywords and phrases are popular among other users. By searching for different keywords, you can see what kind of content is already out there and what gaps in the market you could fill with your own content. You can look and see what tags are being searched for on the particular Hive front end you are using. This gives you a good idea of some of the topics that people are reading on the blockchain.
How to optimize your Hive blockchain blog for keywords
Once you have a list of keywords and phrases that you want to target in your content, you'll need to optimize your blog for those keywords. This will help to make sure that your content is more likely to be found by those who are searching for it.
One of the most important things to do is to include your keywords in your blog post's title and throughout the body of your post. This will help to tell search engines what your post is about and will make it more likely to appear in search results for those keywords.
Another important thing to do is to include meta tags in your blog post. Meta tags are HTML tags that provide information about your post, including the title and description. This information is used by search engines to understand what your post is about and can help to improve your search engine rankings. With Hive you have a tag section that you can enter up to 10 tags for your post. You also get a short description where you can enter a 120 character meta description for your post using the primary keywords.
Additionally, you should also include images and videos in your blog post, as this can help to make your post more engaging and interesting for readers. This can also help to increase engagement with your post and can help to drive more traffic to your blog. Make sure to include the relevant keywords in your alt text of your images to help increase your SEO rankings.
Conclusion
Keyword research is an important part of creating content on the Hive blockchain. By understanding what people are searching for, you can create content that is more likely to be found by those who are looking for it. This can help to increase engagement with your content and can also help to drive more traffic to your blog. By using keyword research tools, and optimizing your blog for the keywords you've identified, you can improve the visibility and reach of your content on the Hive blockchain. Notice that I have used the words 'Hive blockchain', 'blog', 'keywords', etc, a lot throughout the 'post'? I hope you get the picture.
Remember, the more people who see your content, the more engagement, and the more engagement, the more rewards you get. So, take the time to do keyword research and optimize your blog, it will be worth it in the long run.
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Will you be using AI to help you optimize your SEO?
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Already do here and there. It's certainly helpful, but also not perfect at all.
I found it to be a hit and miss, definitely a great sounding board.
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