hey @engrave,
Thank you for your question. Actifit monetization model relies on below ideas, some of which are currently functional, others which are planned down the road:

• Actifit Market: Actifit offers a market place, whereby virtual gadgets offered by actifit are sold to users, which add to the gamified experience of the user and enable more rewards to users/friends. Those are offered for AFIT and/or HIVE payment. Additionally, the market features real products which can be bought, and services offered by fitness professionals (limited at the time), of which actifit takes a percentage cut.
• Ads: We started running ads a while back on actifit's web and mobile (android only for now). We also plan to launch premium paid ad-free service.
• Gamification/Tournaments: We have large plans for reinvisioning actifit gamified experience, and this involves more NFT-style gadgets similar to the current ones on the market and that can be expanded. Additionally, introducing tournaments/challenges could involve payments/subscriptions to create and take part in tournaments.
• Signups: While we currently charge minimal fees for user signup (2$), we intend to offer different levels of signups for users, ranging from completely free, to high end user with added benefits and perks.
  Hope the above answers your question, and if you have any further questions we're happy to assist.