Apple is currently one of the most valued companies on our planet. In fact, it is believed that Apple's net worth is valued at more than the whole crypto market valuation, taking into account altcoins and shitcoins. So, what can we borrow from Apple's playbook?
As a multinational, Apple has planted its footprints deep into the sands of time to a level where it's hard for the hardest and swiftest wave to cover them. It has definitely had its own fair share of misgivings and failures, but generally speaking, Apple has been a very successful brand.
One unique approach by Apple is how they best grab hold of opportunities, an opportunity available to other brands as well, but grabbed differently. One good example is the way it has branded itself as a luxury and no-compromise brand. Other collaborations had the same opportunity to enter the luxury sector, but they were concerned about slow sales because the average consumer is naturally drawn to cheaper products. But Apple didn't play by this principle. They believed that their customers and consumers would find them, and these customers did.
It was more than luxury; it was also more value for money. People will always complain about Apple products while actively using them in their homes and offices, not because these products are inherently bad, but because they hold Apple to a high standard. They have high expectations, and Apple has always tried to meet these expectations. Their products are always beautifully crafted and intuitively designed with the common principle of "touch and play"—these products just work without the need to go deep into them or tinker with them in anyway.
You are no doubt always attracted to an Apple product, and using one most often shows that all its designs are intentional. Little wonder, most electronic brands are keen on copying Apple, producing Apple-ripoffs just to cut into the slice of Apple's profits.
If for nothing else, Apple is a unique testament to the fact that grabbing unseen and unactualized opportunities and trying as much as possible to be unique pays in gold. While doing this, like Apple, it's a nice idea to maintain quality and value.
The more value you give, the more money you earn.
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Very well, I agree with that too - with Apple being identified by itself a luxury company and stuck with it. When I read through the history of the beginnings, I saw how people told them to make their OS open source like Android but Steve Jobs (or Apple) disagreed. Sticking to a particular framework and expanding wide in it is not a day job but a product of determination!
Yea. And it definitely played out well for them.