Google Analytics now illegal in the EU.
This is some very interesting stuff. I like watching governments and big tech go at it. Let them battle it out and take all the attention.
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For some context, the decision applies only in Austria and isn’t final.
So we're not going to suddenly see websites across Europe stop using Google Analytics.
Here's the tech website the Wired's take, which seems a bit more balanced:
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Well either way, let governments and big tech duke it out. They can do he dance for the next few years, something that will result in us taking a different approach.
And while the decision might not be final, do companies really want to run the risk of being afoul of the regulators in the EU? They have a difficult situation there with an extremely heavy handed government (a trend showing up everywhere).
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