The other day, I read a post from @diggndeeper.com about #HiveMarketing, which inspired me to write a post that I had been thinking about for a while. I had postponed it for various reasons - maybe because I wasn't really active for some time, or because I lacked a lot of information about what was happening, or perhaps because marketing a decentralized entity can be challenging. Nonetheless, I will now give it a try and share some thoughts.
I believe that, for the time being, the best way to advertise a Web3 social platform like Hive is through Web2 platforms like Instagram, Facebook, and Twitter. Paid advertisement will spearhead exponential growth and attract more users.
Facebook is a great advertising tool when combined with Instagram, even though it is less used now than it used to be for sharing experiences and photos. Hive has a Facebook page, but its last post was made on August 10, 2022, which is a long time ago. While someone might say that there is nothing new or substantial to upload, Hive has thousands of posts being created every day. Therefore, my proposal is to feature one post every day on the Facebook page, which will incentivize content creators to improve their content, as they will gain more visibility and upvotes. This will help the Facebook feed page present something new and make it worth visiting. The featured post could be chosen from a pool of curated posts, which includes amazing projects like @ocd , @leo.voter , @ecency , @curangel , @cinetv , @curie , @appreciator , and many more. Alternatively, a different type of post could be featured each day of the week - photography on Mondays, finance on Tuesdays, movies on Wednesdays, gaming on Thursdays, and a video post from @threespeak on Fridays.
Hive's Instagram page has 2,798 followers, which is not a lot compared to other crypto projects like Polygon, which has 45K followers. Therefore, I think that most paid advertisements should be on Instagram, featuring photos of posts as uploads, and the rest of the post chosen by curators for the Facebook feature as stories.
On Twitter, I think that the users alone are doing a great job, and
@poshtoken is definitely giving a lot of incentives for users to continue to do so. Our https://twitter.com/hiveblocks page has an adequate number of followers, and I believe that a good job is being done there. With better management in the other platforms, the Twitter page will explode.
Of course, these are not the only three marketing tools that can be used to attract more users. For example, YouTube paid videos with influencers talking about Hive and what it can offer, Google ads, and educational articles about Hive written by community members and featured in big business newspapers published digitally, among other things.
All of these efforts must be coordinated by the marketing team to produce results. With the bear market likely over and interest in crypto on the rise again, now is the best moment to boost Hive's marketing and advertising efforts.
Hive is a project that has been active for years with a vibrant community, giving us an edge over other projects. If we can communicate this effectively, the sky's the limit. However, achieving this will require a high degree of cooperation from everyone involved.
I hope i gave some solid ideas that if implemented will help Hive to grow exponentially.
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Check the latest post by @acidyo, you might like the idea there
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Thanks
Hive needs more people to do the walk instead of the talk
Indeed.
This is a solid idea, I think the focus on marketing has dwindled a bit because of the focal concentration on things which have trended in recent times and probably because of lack of innovations from the people who makes it happen. I think Twitter is solid, we can even run official web2 account and establish large followings and get great posts featured in them, there's literally a lot we can do, we just need to be intentional about it.
Yes. Great posts need to be promoted outside of Hive this will give more incentives for better content and will attract more people.
I think the best marketing is still one-on-one, word of mouth. Talk to your friends. They're the best fit for Hive, and when they show up to join the community, it will benefit you too.
definitely mouth to mouth is a great marketing but i don't believe it can help you grow to millions of users not in this point where so many platforms poping up each day.
Facebook and Twitter don't seem to be working either.
Yes because no one tried to work on them.
Hive has 1500 follows on Facebook
Cardano has 250K follows on Facebook. Of course Facebook and Twitter is just one aspect of a marketing plan! There is Instagram , Tik Tok , medium , YouTube , AMAs to different platforms to inform other communities etc
The whole point to Hive is to be decentralized. If there is a marketing plan run by a marketing agency or equivalent, then it isn't decentralized any more. The users themselves should be the promoters. If they're excited about it, they'll tell their friends.
This marketing structure is great, people just need to be more committed to these options.
I really like your idea of featuring some posts from HIVE on Hive's Facebook page. Some of us, especially Filipino Hivers are active on Facebook so, this will be a great opportunity to tell about hive. Also, ads are really great. Majority of the well known crypto projects today started from bombarding my Twitter newsfeed with their ads. I guess once we spend dime on advertisement, we will likely see a huge growth.