World Famous Fashion Giant Hugo Boss To Launch NFT Collection And 360 Degree Metaverse Experience Project

Many world-famous fashion giants, giant companies, artists and game producers are taking further steps to reap the benefits of including Metaverse and Non-Fungible Tokens (NFTs) in their services. Some of them are applying for trademarks, some of them are investing in projects, some of them are realizing their own projects, in short, they are diving deeper in order to take more place in this market. The common view of all of them is to take part in the growing Metaverse and NFT market and benefit from its benefits.

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World-fomous fashion giant Hugo Boss announced that it has collaborated with NFT collection Imaginary Ones to launch its project called 360-Degree Metaverse Experience. Hugo has partnered with the Imaginary Ones and will bring its apparel to the Metaverse and launch the 1001 NFT collection in November. In addition, these NFTs will consist of three-dimensional animation and the collection will be called Embrace Your Emotions (EYE).

Imaginary Ones is an NFT collection of 8,888 fully animated and 3D characters on the Ethereum network. It sold the entire collection in 6 minutes at the Dutch auction sale. To date, it has reached approximately $20,000,000 in sales volume on OpenSea. Also in the announcement, Imaginary Ones was mentioned as the renowned Web 3.0 company.

An exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations, entitled ‘Embrace Your Emotions’ (EYE), will be launched in early November. The aim of the collection is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being. For detailed information :

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Many fashion brands, companies, artists, and game producers want to enter the ever-evolving field of NFT, Metaverse, and WEB 3.0 space. Some realize their projects, while others make plans. The common goal of many of them is to enter these rapidly developing markets. Recently, Jack Daniel's has filed three different trademark applications for NFT and Metaverse. Also, pop star Christina Aguilera has filed for trademarks on NFT, Crypto and Metaverse. In addition, Epic Games, the developer of Fortnite, which has more than 350 million registered users, supported Metaverse infrastructure developer Hadean in its investment round. Hadean will build infrastructure that will help bring metaverse capabilities to the Unreal Engine game engine, which supports Epic Games' popular game Fortnite. Also, the famous chocolate maker Mars Inc. has filed a trademark application for the NFTs of the M&M brand. And giant brands such as McDonald's and KFC have also started working to offer virtual drinks and food over the Metaverse.

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It seems that global giant companies and brands are very eager to take part in the rapidly developing field of NFT, Metaverse and WEB 3.0. I think in the future they will all have to enter these markets, and the giant companies are quite aware of this. The sooner they enter these markets, the better for them. I think the real growth will come with WEB 3.0 and so I think all companies should be ready for WEB 3.0. Those who are not ready for WEB 3.0 may face incredible difficulties.

Not only companies, we must be ready for WEB 3.0. I think HIVE is the undisputed king of WEB 3.0, so I think it's a huge advantage for us and everyone to get involved in HIVE at an early stage. Frankly, I consider myself lucky to have joined the Hive at an early stage. I recommend joining Hive to anyone who wants to be ready for the future.

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