It's live! Native Ads (alpha) has been running for 4 days now. I've just finished working on the documentation so it's up-to-date and covers all the features that are currently live.
Documentation: https://gitlab.com/imwatsi/native-ads-docs
Source Code : https://gitlab.com/imwatsi/native-ads
If you'd like to integrate this in your front-end, the docs should cover most of the basics. You can also get in touch with me on Discord: imwatsi#8991
As it is still in Alpha, we may encounter bugs, so don't hesitate to contact me with bug reports, as well as feedback and suggestions.
I hope to prove core stability with usage of the Alpha version, before moving on to build more advanced features that I have planned.
I'll make follow-up posts with updates and new features.
Just went through the documentation, and correct me if I'm wrong:
Essentially it's a way to pay for ad space in communities or websites by turning the ad into a post, so it's a payment to promote the post. Monetizers can accept any hive-engine token and can decide whether they want to burn the token or keep it to themselves.
Questions:
Great work, I think this project is one of the most important on hive at the moment while being very under the radar.
Yes, communities, websites, games (e.g. @splinterlands) can create "ad_spaces" and accept payment for them
Currently, HIVE is the only supported token, more tokens are planned for integration (SMTs or Hive-Engine)
That sounds like a good idea. It is possible to implement that in an update. I'd have to design that feature.
Great question! Yes they can. More ad types are planned in the next update. Essentially, all ads will be posts containing Native Ads metadata, but the difference will be that
post_globalposts will be treated as normal posts and other types e.g.banner imageorslideshowwill be parsed differently so they won't show up as posts. I'll probably include thehiddenflag in the requirements so that front-ends can hide the other types of posts from people's feeds.Yes! Please do. This is needed. So my vision is that a front-end can either have customized interfaces for advertizers, if they want to have that. But there should also be a dedicated front-end that exposes all Monetizer accounts on Hive. Similar to the Google Ads Dashboard.
That will create a big, dynamic market, where other stats can be incorporated to give detailed info about each Monetizer's offering. Then maybe 3rd party marketers can leverage it like they do Google Ads.
Thanks for your feedback. Much appreciated!
Amazing. This is exactly what I wanted to hear. Another fun feature I thought of is to include some kind of monetizer reputation, as in, those that burn the most hive through Native Ads should be allowed to show that to the Hive community or to advertisers.
This would essentially give them a kind of reward for burning hive. I know as a user that if two competing hive frontends, for example Ecency and PeakD were using Native Ads, I would definitely use the frontend with the highest burn percentage between the two, since it supports the price of hive.
Edit: Same applies to communities. If there are two gaming communities and one burns everything while the other keeps most of the rewards, I will definitely use the community which burns the most and post there/curate there.
Thank you for your detailed answer. I wish I could make that frontend, but I'm still an inexperienced dev and have a lot on my plate at the moment. I am sure there are people on hive much better suited for this, it doesn't sound super complicated. @theycallmedan is great at connecting people together for such work.
I like the Monetizer reputation idea. It's possible to calculate
burn statsbecause we will have a lot of data to leverage: ad payments made by advertizers and the associated monetizers.On top of
burn stats, it's also possible to include other metrics as well, such asinteraction statsas in how people interact with the ads/promotional content.Lots of room to innovate.
I understand that ads may be inevitable on Hive and I like the idea of burning tokens to post them. I was wondering could there also be a option to burn tokens so as not to have to see them?
I’d actually prefer to just slow stake holders of a certain size to have an opt in and out so it gives an incentive for you to HODL
Stake-based ad-opt-out is another good idea. I think we'll get something like this in some apps, depending on their token's design and platform goals.
Have any apps integrated native ads yet so we can take a look at how it all works? I assume this also means add blockers wouldn't work, which makes it attractive to advertisers but also consumers should have an opt in and out of some kind
Opt in or out seems like the way to go. Brave has shown that our attention should be worth something and I really don't mind as long as I have the option.
!ENGAGE10
Absolutely, if you feel you want to monetise your attention by all means, giving people options means a more dynamic ecosystem, and with stake being the deciding factor you encourage users to stake to have access to these options. Staking doesn't just have to be a return based incentive
ENGAGEtokens.Interesting idea. I'm sure dApps will get creative with that aspect and offer that option, maybe as subscriptions.
I am really getting into the idea that our attention is the most important thing on the internet. I like Hive the way it is and am willing to pay to not have it become too littered with ads.
!ENGAGE15
ENGAGEtokens.Blegh @ads
Looking forward to it
This project have been in work for while. Congratulation for releasing this alpha version @imwatsi
Thanks
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STOPTo support your work, I also upvoted your post!
Do not miss the last post from @hivebuzz:
Interesting, what is the Purporse of Native Ads? Running ads paying in Hive? An Adnetwork protocol for all plaforms?
All the above. And you can look at it as a way for dApps to:
So a competitor to Brave Attention Token?
Wow.. yo're welcome bro
This is an interesting project. I think it makes sense to have ads in all Hive front-ends. Of course, they should not be disturbing, because then the meaning of the blog is lost. 😁