Introduction: Video Content PLR Video Marketing
Adam Payne has been making a solid living from video marketing for some time now. I met him in Japan in 2015 – he was going strong then and is still going strong now. Early in 2021, he launched the first in his Video Content PLR series - this is the fifth offering on the topic of Video Marketing
I must say I was a little surprised that Adam waited for the 5th product in the series to do one on Video Marketing. This is what he does to make a living. I guess he was using his proven process to create products in other niches first.
Why Video Marketing? Some Stats
Video is massive and it is growing rapidly as social media platforms cotton on. Just look at your Facebook feed to see the amount of video.
Here are a few stats from Adam Payne's main video marketing insider program
- One hundred million hours of video are watched on Facebook per day. (Social Media Today)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (WordStream)
- 1 in 4 shoppers says that they’ve used YouTube to search for a video relating to a product they’re considering in-store. (Social Media Today)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- 50% of internet users looked for online videos related to a product or service they were interested in before visiting the store. (Think with Google)
The other hard reality is it is not that easy to start. There are a lot of things that have to go right for you to make progress. Recording, Audio. Keywords. Graphics. Thumbnails. Green Screen. Editing. You name it.
Adam teaches in his Video Marketing Insider group a clear process for video marketing. Choose a niche. Do proper keyword research. Set up and optimize your YouTube channel. Optimize each video for the keyword you are trying to rank for. Make the videos. Top and tail them with intro and outro and off you go.
Wouldn't it be great if a lot of that was done for you?
Well that is exactly what Video Content PLR is all about. In the latest Video Marketing PLR, Adam has done a lot of the work for you.
He has done the keyword research for Google video and for YouTube. He has written the scripts. He has made 10 quality videos. To help with the list building, he has provided articles for your blog and lead magnets to give away to your prospects and an email sequence to add to your autoresponder. He has provided interactive checklists for you to work through to make sure you have got everything right. He has added in templates for intros and outros - all you have to do is populate them and smash them into your favourite editing software and upload. Struggling to find which tool, he has given some ideas there too.
Check my review video in which I walk through the content of the membership site and the details of the offer
I have done my walk through and I like what I see – it is up to Adam’s exacting standards. Now to the funnel – it is a simple two part funnel.
Front End: Video Marketing Edition
The elements are presented in the order in which you would use them
- DFY PDF ‘Lead Magnet’ reports (x 10) – give these away to build your list
- DFY Copy & Paste article pack (x 10) – use these for blog posts and social media posts
- DFY Keyword research for YouTube – use these for keyword ranking in YouTube
- DFY Keyword research for videos on Google – use these to lace up your blog posts
- Video Templates - end cards, lower thirds to add to your videos
- DFY HD video bundle (x10) for your Channel – personalise these and upload to your YouTube channel
- DFY Email autoresponder series [7 emails] – add to your email service provider for follow up emails.
- DFY Square video snippets to post on social media - use these to drive viewers to your main videos.
- All the scripts - so you can edit them and do your own voiceovers.
- Audio files of each video
- Interactive checklists - you can also download these and use them as lead magnets
- Affiliate rolodex with ideas of stuff to promote
- A customer avatar to help you focus your traffic work.
This gives you almost all of the tools to create a product based on the videos. There is quite a bit of work to do to get it all up and running to create you onw YouTube channel. there is more work to do if you want to use this material as a base for a product you sell like creating opt-in pages and sales pages but the hard grunt work of making the videos is done for you.
You do not have to wok it all out for yourself either. Included in the training area are tons of videos to help you set up and optimize a YouTube channel right down to the nitty gritty detail level.
The videos themselves are created using Vidnami – they show a script and matching clips underlying with a real life voiceover (one male and one female, one with UK accent and one with US). Each video runs for 2 to 3 minutes and covers a key topic in video marketing – here is a snapshot of some of the topics - these are of the articles provided
You are getting private label rights to use the product any way you want. All you cannot do is sell or give away resale rights or private label rights. You may not give away the source code either – example documents must be converted into PDF’s and handed out that way. Now there is a wrinkle in the usage rights – he says it cannot be used in membership sites – get a referral link and promote as an affiliate he says. I think this needs clarifying as it is an obvious candidate to add to an affiliate marketing site and sell access to the course contained in the videos. I think what he was meaning is it cannot be added to a PLR membership for other people to get access to the PLR rights.
Price: $27 going up to $47 on June 21, 2021 - Adam never relaxes these cut-off dates.
Upsell: Video Content PLR Club
One simple upsell is access to the Video Content PLR Club. Adam releases one new video PLR product a month. Each pack covers the things listed in the front end
- New Video Content PLR delivered each month
- Full access to past Video PLR Series [financial planning, green living, organic cooking, survival prepping]
- Full training on how to monetize PLR
- Facebook Community (actively managed - no spammers)
Price $37 per month
Bonuses: Video Content PLR Video Marketing
My bonus supplements Video Marketing PLR - called Tube Traffic Mastery. It is a 14 part video course on video marketing. These are much more in the nature of "how to" videos. Grab the videos and add them to the same channel that you put Adam's videos on. Or add them to your paid membership site in a How To section. These are for personal use only - you cannot sell rights to use the videos.
I will automate delivery alongside your Paykickstart delivery page. If I do not get it right send me an email at mark@markcarrington.com with your purchase receipt.
Summary and Conclusion: Video Content PLR Video Marketing
This is a comprehensive set of PLR products to get you started in a hot niche in video marketing. It is backed up with detailed training on how to put all the pieces together. It does provide a solid platform for starting out a YouTube channel. Use that channel to drive traffic to related affiliate products (as found in the affiliate rolodex that Adam provides).
If there is anything lacking, it is in the product creation strategy side - i.e., if you want to create your own product to sell. How does one set up a product? How would you price it? You also have quite some work to do to create opt-in pages and sales pages for the product you choose to sell. I did notice that Adam has just released a video on Using PLR in his YouTube channel
Of course, if you are already active in this niche or a related affiliate marketing niche, this gives you a big step forward to add video marketing to your offer.
Adam has indicated that pricing will go up to $47 after launch. He tends to keep products open as evergreen products at higher prices. The challenge with PLR is one actually wants to keep the numbers down a little so the market does not become saturated with lots of lookalike product. I am not sure if he will be doing this and as he is giving access to all prior product to club members, there is some risk of saturation. What this really means if you buy the PLR - make it yours with your branding and get it out fast.
Get access – launch closes on June 21 3pm Tokyo time.
Resources
Using PLR – 80% of PLR is never used. Of the 20% that is used, 80% is used exactly as it stands. Read my article on Using PLR to get yourself into the 20% of the 20% that are actually using PLR
Adam Payne – YouTube channel
Vidnami – a great video creation tool to make videos the way ad agencies do. Check out the free trial
Convertri – You will need to build pages. Convertri is my page builder of choice as it has a free form editor (for desktop and mobile), it has key integrations to autoresponders and for payments and pages load super fast. Get your free trial here.
Video Marketing Insider is a membership site run by Adam Payne focused on video marketing. Adam has built a standalone business in video marketing promoting video related training. As a former teacher, he has a good teaching and coaching style. I like his stuff. Take a look.
Posted from my blog with Exxp : https://markcarrington.com/video-content-plr-video-marketing/